
The digital landscape is saturated with e-commerce experiences that often feel transactional and lack a genuine connection with the audience. Imagine a space, however, where the act of discovery and purchase transcends the mundane, evolving into an immersive journey. Today, we’re thrilled to announce that this vision is becoming a reality. Welcome to Crown of Blades, a new project born from our collective desire at wayofthedev.com, viktoria.world, and crownofblades.com to break free from the celebrated simplicity of micro-interactions and instead forge a tangible resonance with you, our community.
The Genesis of Rebellion: Why Crown of Blades? #

Crown of Blades emerges from this very vision, born from a desire to break free from the celebrated simplicity of micro-interactions and instead forge a tangible resonance with participants. We believe that online shopping can be more than just clicking and buying; it can be an experience, a story, a connection.
We asked ourselves: What if the online space could feel less like a marketplace and more like a curated journey? What if each interaction held more meaning, more weight? What if we could infuse the act of discovery with the thrill of the unknown? Crown of Blades is our answer to these questions – a rebellion against the mundane, a challenge to the status quo of online commerce. It’s about creating a space where the user isn’t just a customer, but an active participant in a unfolding narrative.
Meet the Minds Behind the Innovation #

Behind Crown of Blades is a passionate team dedicated to bringing this vision to life. Meet the co-founders:
- Bruce: Lead Creative director, Artist, Video, Voice Acting.
- Viktoria: Social Media and ARG elements, Artist, Video, Voice Acting.
- Will: Focus on user experience, Artist, Developer.
- Jon: Technical architect, building the innovative digital infrastructure.
Together, our diverse skills and shared passion for crafting immersive and meaningful experiences have driven us to create something truly unique. We’re not just building a brand; we’re building a world.
A World Forged in Imagination: The Art and Setting #

Central to Crown of Blades is its distinctive art style and immersive setting. We’ve meticulously crafted a world that invites exploration and rewards curiosity. Imagine a place where neo-noir cityscapes blend with ancient mysteries, where technology and the arcane intertwine, and where every shadow holds a secret.
The art style is heavily influenced by a fusion of Art Deco, cyberpunk, and dark fantasy. We want every visual element, from the design of our digital interfaces to the look of the Deadvision Syndicate’s broadcasts to contribute to a sense of intrigue, wonder, and a touch of unease. The world of Crown of Blades is not just a backdrop; it’s a character in itself, with its own history, its own secrets, and its own story to tell.
Beyond the Screen: Gamifying Reality with ARG Content #

A significant differentiator for Crown of Blades lies in its innovative integration of gamified ARG (Alternate Reality Game) content with the shopping experience. We’re not content to simply offer products; we want to offer an experience – a journey of discovery that extends beyond the screen.
Imagine this: the act of shopping becomes a game. Clues are hidden within the product descriptions, within the website design, even within the packaging itself. These clues lead to puzzles to solve, codes to crack, and a deeper narrative that unfolds as you interact with the brand. The ARG elements are not just an add-on; they’re woven into the very fabric of Crown of Blades, blurring the lines between the digital and the real, transforming passive consumers into active participants, and fostering a sense of mystery, discovery, and community. It’s about making you feel like you’re part of something bigger.
The Anti-Checkout: Reimagining the Shopping Experience #

We’re reimagining the very act of shopping. Forget standard product pages and shopping carts. In Crown of Blades, you might encounter a digital vending machine that requires you to solve a cipher before you can access its contents.
Here’s how it works: Each vending machine presents a unique cryptographic puzzle. Solve the puzzle, and you’ll unlock access to exclusive products, limited-edition items, or even pieces of the larger Crown of Blades narrative. It’s not just about getting a product; it’s about earning it, about engaging your mind, and about being rewarded for your curiosity. We want to turn the mundane act of browsing into an engaging puzzle.
Deadvision Syndicate: Your Demented Home Shopping Channel #
Then there’s the Deadvision Syndicate, our demented take on the home shopping channel. Imagine tuning into a broadcast that’s equal parts surreal, unsettling, and darkly humorous. Here, you’ll encounter unconventional hosts, bizarre product demonstrations, and a shopping experience that’s as captivating as it is unsettling.
The Deadvision Syndicate is more than just a way to showcase products; it’s a performance, a piece of interactive theater, and a testament to our commitment to creating memorable encounters. It’s about taking the familiar and twisting it into something new, something unexpected, something that will stay with you long after you’ve “tuned out.” It’s a key part of our rebellious spirit.
Touching the Digital: Immersive and Experimental UX #

At its core, Crown of Blades is driven by an experimental UX approach, a deliberate rebellion against the perceived boredom of standard e-commerce. We’re constantly asking ourselves: How can we make this more engaging? How can we make this more interactive? How can we make this more… unexpected?
This philosophy permeates every aspect of the Crown of Blades experience, from the way you navigate our digital spaces to the way you interact with our products. We’re not afraid to break the mold, to challenge conventions, and to experiment with new forms of digital interaction. We want every click, every scroll, every interaction to feel deliberate, meaningful, and engaging. We’re crafting a digital experience that surprises and delights.
Joining the Rebellion: Audience Participation #

We’re building more than a brand; we’re building a community, a following, a rebellion against the mundane. Here’s how you can join us:
Dive into the world: Explore the hidden depths of the Crown of Blades website. Seek out the ciphers, uncover the secrets, and immerse yourself in the narrative.
Tune in to the Syndicate: Keep an eye out for broadcasts from the Deadvision Syndicate. You never know what bizarre products or unsettling performances you might encounter.
Connect with the creators: Follow us on our social media channels [Link to social media channels] to get behind-the-scenes glimpses, participate in live events, and connect with the team and other fans.
Become a part of the story: Sign up for our email list [Link to email sign-up] to receive exclusive updates, early access to new content, and opportunities to shape the future of Crown of Blades.
Join the conversation: Share your thoughts, theories, and discoveries in the comments below. We want to hear from you!
The Adventure Begins #

This is more than a launch; it’s an invitation. An invitation to step beyond the buy button, to embrace the unconventional, and to join us in forging a new future for online experiences. Crown of Blades is waiting. Are you ready to join the rebellion?
The adventure begins now.
The Crown of Blades Team
Bruce, Viktoria, Jon, Will